Wednesday, September 26, 2012

Take Real-Time Markdowns with Zebra Printers


Anyone who has worked in retail management knows what a supreme hassle taking mark-downs can be. It doesn’t even have to be a store or department manager. Oftentimes employees have to take the time away from other responsibilities and find bar codes, check markdown sheets, print labels and then ensure that the right price is transmitted to the main computer. How many angry customers have stood in line while all the store associates keep announcing “price check on register one”? If the store in question had used a new Zebra printer from Electrone for the mark-downs, time and money would have been saved.

Heaven forbid that a modern day retailer would use an out-of-date, old-fashioned manual process of taking mark-downs. Those who were in retail 40 years ago remember the days of closing the store for a half-day or maybe even coming in on a Sunday when no stores were open. Someone had to take the physical inventory and the next person performed a double-check. Once everything was counted, markdowns could be taken. Zebra printers have taken us from the mid-20th Century to the end of the 20th Century and now lead the way in the 21st Century.

Zebra printers from Electrone allow employees to mark down select items rather than an entire line, plus there is no running back and forth to a store room or front office for prices or supplies. Everything you need is right at hand. Inventory levels and new prices are transmitted in real time. No one is going to be waiting at the cash register for a price check. The item is labeled and the POS will recognize it. There are no line back-ups, no angry customers who have been waiting to be checked out, and no embarrassed customer who feels like she is being treated as if she was attempting to buy the item for less than it was intended.

Incorporating a Zebra printer from Electrone for all retail mark-downs can be a wise, cost-efficient way of adding to the bottom line while increasing employee productivity.